Promoting Pi Day : Consumer Response to Special Day‐Themed Sales Promotions
| Year of publication: |
2021
|
|---|---|
| Authors: | Zane, Daniel M. ; Walker Reczek, Rebecca ; Haws, Kelly L. |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2021, 4 (20.10.), p. 652-663
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1271 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012632904