Promoting products from developing countries : roles of brand name and spokesperson
Yeqing Bao, Shi Zhang and James T. Simpson
| Year of publication: |
2011
|
|---|---|
| Authors: | Bao, Yeqing ; Zhang, Shi ; Simpson, James T. |
| Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-302-1. - 2011, p. 48-67
|
| Subject: | Internationales Marketing | International marketing | Markenartikel | Brand | Markenführung | Brand management | USA | United States | Entwicklungsländer | Developing countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384957