PROMOTING THE IMAGE OF SCHOOL IN THE RURAL SPACE

The concept of promoting belongs to the marketing field. Marketing is a particularly old activity, who took different forms over time. Today, however, in the educational field in particular, the emphasis is on quality, while the educational offer is very diversified and adapted to the most complex of tastes. In our paper, we will focus on the strategies of promoting schoold in the rural areas – particularly the Secondary School in Oniceni, Suceava County. In our approach, we will focus on a series of considerations that belong to the social and family context, when chosing school.