Promoting vegetarianism through moralization and knowledge calibration
Anshu Saxena Arora, Shalonda Bradford, Amit Arora, and Rafaella Gavino
| Year of publication: |
2017
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|---|---|
| Authors: | Arora, Anshu ; Bradford, Shalonda ; Arora, Amit ; Gavino, Rafaella |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 6, p. 889-912
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| Subject: | emotional versus cognitive calibration | faux meat | meat consumption | moralization | text-analysis software | vegetarianism | Fleisch | Meat | Kognition | Cognition | Ethik | Ethics | Konsumentenverhalten | Consumer behaviour | Emotion | Ernährungsverhalten | Eating habit | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2017.1323263 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799631