Promotion : a guide to effective promotional planning, strategies, and executions
Charas Dan Ailloni
| Year of publication: |
1984
|
|---|---|
| Authors: | Ailloni, Charas Dan |
| Publisher: |
New York, Chichester[u.a.] : Wiley |
| Subject: | Absatzpolitik | Absatzplanung | Absatztechnik | Vereinigte Staaten | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | USA | United States | Strategisches Management | Strategic management |
| Extent: | XI, 281 S., illustr |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-08060-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001817764