PROMOTION : A GUIDE TO EFFECTIVE PROMOTIONAL PLANNING, STRATEGIES, AND EXECUTIONS
| Alternative title: | PROMOTION |
|---|---|
| Year of publication: |
1984
|
| Authors: | AILLONI-CHARAS, DAN |
| Publisher: |
NEW YORK (U.A.) : WILEY |
| Subject: | Sales-promotion | Marketing | Werbung |
| Extent: | XI, 281 S. : ILL., GRAPH. DARST. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-471-08060-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004050875