Promotion and shoppers' impluse purchases : the example of clothes
Peter Hultén and Vladimir Vanyushyn
| Year of publication: |
2014
|
|---|---|
| Authors: | Hultén, Peter ; Vanyushyn, Vladimir |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 2, p. 94-102
|
| Subject: | Retailing | Promotion | Shopping | Clothes | Impulse purchases | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Textilhandel | Textile distribution | Online-Handel | Online retailing | Bekleidungsindustrie | Clothing industry | Kaufmotiv | Consumer motivation | Großbritannien | United Kingdom | Kaufentscheidung | Purchase decision | Lebensmitteleinzelhandel | Food retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373839