Promotion in differing cultural contexts : a cross-cultural analysis of values reflected in television advertising from Mexico and the United States
Michael Seaman; James B. Hunt; Patricia Kramer Voli; Lisa L. Scribner
| Year of publication: |
2012
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|---|---|
| Authors: | Seaman, Michael ; Hunt, James B. ; Kramer Voli, Patricia ; Scribner, Lisa L. |
| Published in: |
The journal of current research in global business : JCRGB. - Denver, Colo. : [Verlag nicht ermittelbar], ISSN 1050-6292, ZDB-ID 2529100-2. - Vol. 15.2012, 23, p. 51-63
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| Subject: | USA | United States | Mexiko | Mexico | Fernsehwerbung | Television advertising | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Nationalkultur | National culture | Soziale Werte | Social values | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009546843