Promotion planning and supply chain contracting in a high-low pricing environment
Andreas Breiter; Arnd Huchzermeier
| Year of publication: |
2015
|
|---|---|
| Authors: | Breiter, Andreas ; Huchzermeier, Arnd |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 24.2015, 2, p. 219-236
|
| Subject: | supply chain management | risk management | price promotions | retailing | Lieferkette | Supply chain | Risikomanagement | Risk management | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010528694