Promotion signal: proxy for a price cut?
J. Jeffrey Inman ; Leigh McAlister ; Wayne D. Hoyer
| Year of publication: |
1990
|
|---|---|
| Authors: | Inman, J. Jeffrey |
| Other Persons: | McAlister, Leigh (contributor) ; Hoyer, Wayne D. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 17.1990, 1, p. 74-81
|
| Subject: | Werbepsychologie | Psychology of advertising | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001098522