Promotion Strategy for a Service Firm with Delay Sensitive Customers
Year of publication: |
2018
|
---|---|
Authors: | Kong, Guangwen |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Services marketing | Theorie | Theory |
Extent: | 1 Online-Ressource (61 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 27, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2815290 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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