Promotion tactics : adding focus, adding value
PricewaterhouseCoopers
| Year of publication: |
1999
|
|---|---|
| Institutions: | PriceWaterhouseCoopers <Amsterdam> (contributor) ; Efficient Consumer Response Europe (contributor) |
| Publisher: |
Utrecht : ECR Centre of Excellence |
| Extent: | 84 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004817956