Promotional decision making : practice and theory ; a study in marketing management
Patrick J. Robinson; David J. Luck
| Year of publication: |
1964
|
|---|---|
| Authors: | Robinson, Patrick J. ; Luck, David J. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Absatz | Betriebsführung | Entscheidung | Absatzförderung | Marketingmanagement | Marketing management | Decision | Marketing | Marketingtheorie | Marketing theory |
| Extent: | 254 S 2 Faltbl 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Mit case studies |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000608378