Promotional decision making : practice and theory ; a study in marketing management
Patrick J. Robinson ; David J. Luck
| Year of publication: |
1964
|
|---|---|
| Authors: | Robinson, Patrick J. ; Luck, David J. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Extent: | XXVI, 254 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004669554