Promotional messages in multichannel banking : attractive or annoying?
Anne Sunikka; Johanna Bragge
| Year of publication: |
2009
|
|---|---|
| Authors: | Sunikka, Anne ; Bragge, Johanna |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 14.2009/10, 3, p. 245-263
|
| Subject: | Electronic Banking | Electronic banking | Online-Marketing | Internet marketing | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Sozialvertrag | Social contract | Finnland | Finland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003916782