Propensity to use smartbands to engage with brands and the moderating role of the bandwagon effect on satisfaction
| Year of publication: |
2020
|
|---|---|
| Authors: | Oyedele, Adesegun ; Goenner, Emily |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2020, 3 (02.12.), p. 709-724
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1900 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012406595