Proposal and validity of the product planning business model "A-POST" : the application of the text mining method to scooter exterior design
Mari Nakamura; Masato Kuniyoshi; Manabu Yamaji; Kakuro Amasaka
| Year of publication: |
2008
|
|---|---|
| Authors: | Nakamura, Mari ; Kuniyoshi, Masato ; Yamaji, Manabu ; Amasaka, Kakuro |
| Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 2442106-6. - Vol. 4.2008, 9, p. 61-71
|
| Subject: | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Linguistik | Linguistics | Kfz-Industrie | Automotive industry | Japan |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003777348