Proposal of a method to identify recall ability and brand associations
Masao Ueda
| Year of publication: |
2021
|
|---|---|
| Authors: | Ueda, Masao |
| Subject: | brand association | brand management | hierarchy Bayesian model | MCMC | reaction time | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Markenartikel | Brand | Bayes-Statistik | Bayesian inference | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319865136 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521396