Proposal, project, practice, pause : developing a framework for evaluating smart domestic product engagement
Tony Woodall, Julie Rosborough, John Harvey
| Year of publication: |
June 2018
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|---|---|
| Authors: | Woodall, Tony ; Rosborough, Julie ; Harvey, John |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 8.2018, 1/2, p. 58-74
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| Subject: | Smart homes | Smart domestic products | Service dominant logic | Practice theory | Sociomateriality | Customer engagement | Consumer perceived advantage | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Gebäudemanagement | Facility management | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-017-0089-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919252