Proposed integrated CRM magic quadrant and readiness matrix model for Indian SMEs
Arpita Mehta, Javad Tajedini
| Year of publication: |
2016
|
|---|---|
| Authors: | Mehta, Arpita ; Tajedini, Javad |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 3.2016, 3, p. 179-206
|
| Subject: | customer relationship management | CRM | integrated CRM | iCRM | Indian SMes | innovation | strategy | relationship marketing | Beziehungsmarketing | Relationship marketing | KMU | SME | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636872