Proposing an integrative scale of digital influence in the context of influencer marketing
Marianny Jessica de Brito Silva, Patrícia de Oliveira Campos, Jairo de Pontes Gomes, Francisco Vicente Sales Melo, Maria Raíza Ferreira de Moura
| Year of publication: |
2025
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|---|---|
| Authors: | Silva, Marianny Jessica de Brito ; De Oliveira Campos, Patrícia ; Pontes Gomes, Jairo de ; Moura, Maria Raíza Ferreira de |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115152, p. 1-20
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| Subject: | Digital influence | Followers’ feelings | Influencers’ attributes | Integrative scale | Purchase intention | Transfer of emotional attachment | Konsumentenverhalten | Consumer behaviour | Influencer | Emotion | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115152 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015399279