Proposing online game loyalty and its antecedents considering gender as a moderator: a qualitative study
| Year of publication: |
2009
|
|---|---|
| Authors: | Joe, Sheng-Wuu ; Chiu, Chou-Kang |
| Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 43.2009, 5, p. 731-741
|
| Publisher: |
Springer |
| Subject: | Gender | Virtual power-status | Incentive utility | Relational interacting behavior | Feature enhancement | Loyalty |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009396683