Proposing the "Digital Agenticity Theory" to analyze user engagement in conversational AI chatbot
Year of publication: |
2025
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Authors: | Gyeong Kim, Min ; Lee, Kun Chang |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115162, p. 1-17
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Subject: | Conversational AI | Digital Agenticity | Digital Agenticity Theory | User Engagement | Digitalisierung | Digitization | Social Web | Social web | Prinzipal-Agent-Theorie | Agency theory | Electronic Commerce | E-commerce | Agentenbasierte Modellierung | Agent-based modeling | Kundenintegration | Customer integration | Digitale Güter | Digital goods | Online-Marketing | Internet marketing |
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