Proposition d'une échelle de mesure de la crédibilité d'un signe de qualité
| Year of publication: |
2001
|
|---|---|
| Authors: | Larceneux, Fabrice |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Quality cue | credibility | measuring | scale | Signes de qualité | label | Crédibilité | échelle de mesure |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Published in Cahiers DMSP, 2001 |
| Classification: | M31 - Marketing ; D12 - Consumer Economics: Empirical Analysis |
| Source: |
Persistent link: https://www.econbiz.de/10010707244