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Marketing strategies for Indian rural markets
Rao, K. Ramamohana, (2002)
Unilever in India : rural marketing initiatives
(2007)
Executives social representation of rurality and product adaption : a case of rural markets in India
Sridhar, Guda, (2011)
An integrated method using AHP, DEA and GP for evaluating supply sources
Kumar, K. Sunil, (2012)
The perspectives and practices of business process outsourcing in Indian industries : a survey and analysis
Profiling Indian rural markets for supply chain management
Kumar, K. Sunil, (2014)