Protecting appearance and atmospherics : trade dress as a component of retail strategy
Steven W. Kopp and Jeff Langenderfer
| Year of publication: |
2014
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|---|---|
| Authors: | Kopp, Steven W. ; Langenderfer, Jeff |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 33.2014, 1, p. 34-48
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| Subject: | retailing | intellectual property | trademark | trade dress | atmospherics | Immaterialgüterrechte | Intellectual property rights | Markenrecht | Trademark law | Einzelhandel | Retail trade | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373766