Protecting Artistic Style in the Age of Generative AI : Curtailing Harm with Personal IPRs Management Assistants

The rise of generative AI tools has revolutionized digital content creation, leading to legal uncertainties surrounding these platforms. Creators of generative AI platforms face uncharted legal territory, while lawmakers and regulators grapple with effectively regulating these emerging technologies.Traditionally, copyright law focused on protecting individual expressions rather than artistic styles, but generative AI challenges this notion. Artists whose unique styles are replicated by AI tools call for intervention to prevent imitation of established artists.Section 2 explores the convergence between creative industries and data, with new tools and decentralized approaches for data management. Section 3 questions whether adjustments are needed in copyright frameworks to protect artistic styles. By considering the implications of generative AI creations, comprehensive legal approaches can be developed.The paper proposes personal AI assistants as solutions for creators to manage their intellectual property rights (IPRs). These assistants can navigate copyright complexities, guide licensing decisions, and empower creators to protect their works.Section 4 addresses the debate on the anthropocentric approach in copyright law. Rather than dismissing it, the paper suggests expanding copyright protection to encompass data. With generative AI generating vast amounts of data, copyright boundaries need reevaluation to ensure adequate protection.Through insights from artists and experts in the field, the paper contributes to the ongoing dialogue on the legal framework for generative AI. It analyzes the transition from protecting style to reconsidering harm, the integration of personal AI assistants, and the expansion of copyright scope, offering valuable insights and potential solutions to the legal challenges presented by generative AI