Protection motivation theory : An extension of fear appeals theory in communication
| Year of publication: |
1989
|
|---|---|
| Authors: | Tunner, John Jr. ; Day, Ellen ; Crask, Melvin R. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 19.1989, 4, p. 267-276
|
| Publisher: |
Elsevier |