Prototypes versus examples : a new model of online credibility for commercial websites
Gianluigi Guido; M. Irene Prete; Luigi Sammarco
| Year of publication: |
2010
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|---|---|
| Authors: | Guido, Gianluigi ; Prete, M. Irene ; Sammarco, Luigi |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 18.2010, 1, p. 3-16
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| Subject: | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Website | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003964160