Providers' perceptions of the online community marketplace for lodging accommodations
Cynthia S Deale, Alleah Crawford
| Year of publication: |
October 2018
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|---|---|
| Authors: | Deale, Cynthia S. ; Crawford, Alleah |
| Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 18.2018, 4, p. 470-477
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| Subject: | Alternative lodging | user-generated brands | operations | Airbnb | service providers | Social Web | Social web | Hotellerie | Hotel industry | Gastgewerbe | Hospitality industry | Markenführung | Brand management | Digitale Dienste | Web-based service | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1467358416682067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976129