Providing consistent opinions from online reviews : a heuristic stepwise optimization approach
Year of publication: |
2016
|
---|---|
Authors: | Zhang, Zunqiang ; Chen, George Guo-Qiang ; Zhang, Jin ; Guo, Xunhua ; Wei, Qiang |
Published in: |
INFORMS journal on computing : JOC. - Catonsville, MD : INFORMS, ISSN 1091-9856, ZDB-ID 1316077-1. - Vol. 28.2016, 2, p. 236-250
|
Subject: | online reviews | business intelligence | opinion consistency | stepwise optimization | approximation algorithm | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Algorithmus | Algorithm | Heuristik | Heuristics | Mathematische Optimierung | Mathematical programming | Online-Marketing | Internet marketing | Social Web | Social web |
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