Providing consistent opinions from online reviews : a heuristic stepwise optimization approach
Zunqiang Zhang, Guoqing Chen (Research Center for Contemporary Management, Key Research Institute of Humanities and Social Sciences at Universities, School of Economics and Management, Tsinghua University, Beijing, China), Jin Zhang (School of Business, Renmin University of China, Beijing, China), Xunhua Guo, Qiang Wei (Research Center for Contemporary Management, Key Research Institute of Humanities and Social Sciences at Universities, School of Economics and Management, Tsinghua University, Beijing, China)
| Year of publication: |
2016
|
|---|---|
| Authors: | Zhang, Zunqiang ; Chen, George Guo-Qiang ; Zhang, Jin ; Guo, Xunhua ; Wei, Qiang |
| Published in: |
INFORMS journal on computing : JOC. - Catonsville, MD : INFORMS, ISSN 1091-9856, ZDB-ID 1316077-1. - Vol. 28.2016, 2, p. 236-250
|
| Subject: | online reviews | business intelligence | opinion consistency | stepwise optimization | approximation algorithm | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Algorithmus | Algorithm | Heuristik | Heuristics | Mathematische Optimierung | Mathematical programming | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/ijoc.2015.0672 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489277