Proving marketing success pays off! : marketing performance measurement and its effects on marketing's stature and firm success
Don O'Sullivan and Andrew V. Abela
| Year of publication: |
2010
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|---|---|
| Authors: | O'Sullivan, Don ; Abela, Andrew V. |
| Published in: |
GfK marketing intelligence review. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727X. - Vol. 2.2010, 2, p. 42-49
|
| Extent: | Ill.,graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: |
Persistent link: https://www.econbiz.de/10009893812