Proximal and contagious indexicality : unpacking the meanings of celebrity-owned objects
John L. Lastovicka and Chadwick J. Miller
| Year of publication: |
2012
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|---|---|
| Authors: | Lastovicka, John L. ; Miller, Chadwick J. |
| Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 14.2012, p. 317-332
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| Subject: | Celebrity-Werbung | Celebrity endorsement | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009768151