Prozeßmanagement im technischen Vertrieb : neue Konzepte und erprobte Beispiele für das Business-to-Business-Marketing
Michael Kleinaltenkamp ...
| Year of publication: |
1998
|
|---|---|
| Other Persons: | Kleinaltenkamp, Michael (contributor) |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Investitionsgütermarketing | Direktmarketing | Prozessmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 236 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-540-64279-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004367844