Prozeßoptimierung im Automobilvertrieb : auf dem Weg zu einem integrierten Kunden- und Kostenmanagement
Willi Diez
| Year of publication: |
1999
|
|---|---|
| Authors: | Diez, Willi |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Kfz-Gewerbe | Automotive services industry | Beziehungsmarketing | Relationship marketing | Vertrieb | Physical distribution | Prozessmanagement | Business process management | Prozesskostenrechnung | Activity-based costing | Theorie | Theory | Fahrzeugtechnik | Vehicle technology | Kraftfahrzeughandel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 169 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 163 - 169 kart. : DM 78.00 |
| ISBN: | 3-409-18864-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014268168