Prozessmanagement im Customer Relationship Management : Gestaltung und Implementierung kundenorientierter Geschäftsprozesse
Melanie Merzenich
| Year of publication: |
2005
|
|---|---|
| Authors: | Merzenich, Melanie |
| Publisher: |
Berlin : Logos |
| Subject: | Beziehungsmarketing | Relationship marketing | Prozessmanagement | Business process management | Workflow-Management-System | Workflow management system | IT-gestütztes Marketing | Computer-assisted marketing | Kundenmanagement | Referenzmodell |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | LXXIX, 194 S. graph. Darst. 1 CD-ROM 210 mm x 145 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Eichstätt-Ingolstadt, Katholischen Univ., Diss., 2005 |
| ISBN: | 3-8325-0894-5 ; 978-3-8325-0894-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002835669