Psychographic segmentation in the financial services context : a theoretical framework
Andreas Andronikidis
| Year of publication: |
2008
|
|---|---|
| Authors: | Andronikidis, Andreas |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 8.2008, 3, p. 277-296
|
| Subject: | Finanzdienstleistung | Financial services | Marktsegmentierung | Market segmentation | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003760746