Psychographic segmentation : psychological measures related to consumer behavior and lifestyle
Donna Roberts
| Year of publication: |
2019
|
|---|---|
| Authors: | Roberts, Donna |
| Publisher: |
Hamburg : Verlag Dr. Kovač |
| Subject: | Psychographic segmentation | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Lebensstil | Lifestyle | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] |
| Extent: | 125 Seiten Illustrationen |
|---|---|
| Series: | Schriftenreihe Studien zum Konsumentenverhalten. - Hamburg : Kovač, ISSN 1613-9100, ZDB-ID 2162181-0. - Vol. Band 84 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-339-10730-5 ; 3-339-10730-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012038196