Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Sujo Thomas, Ashwin Jadeja
| Year of publication: |
2021
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|---|---|
| Authors: | Thomas, Sujo ; Jadeja, Ashwin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-11
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| Subject: | Cause-related marketing | creativity | CRM campaign | Intention to donate | Non-profit organization | Trust | Beziehungsmarketing | Relationship marketing | Fundraising | Vertrauen | Confidence | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Nonprofit-Organisation | Nonprofit organization | Cause-Related Marketing | Nonprofit-Marketing | Nonprofit marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102589 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581929