Psychological principles of marketing and consumer behavior
| Year of publication: |
1978
|
|---|---|
| Authors: | Britt, Steuart Henderson |
| Publisher: |
Lexington, Mass. : Lexington Books |
| Subject: | Marketing | Psychologie | Verbraucherverhalten | Motivationspsychologie | Wirtschaftspsychologie |
| Extent: | XVIII, 532 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-669-01513-X |
| Source: |
Persistent link: https://www.econbiz.de/10004005566