Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Aaron Ahuvia; Richard P. Bagozzi; Rajeev Batra
| Year of publication: |
2014
|
|---|---|
| Authors: | Ahuvia, Aaron ; Bagozzi, Richard P. ; Batra, Rajeev |
| Other Persons: | Rossiter, John R. (contributor) |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 2, p. 235-243
|
| Subject: | Brand love | Love | C-OAR-SE method | Construct validity | Content validity | Prototypes | Markentreue | Brand loyalty | Emotion | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367203