Public health marketing : is it good and is it good for everyone?
Stephen S. Holden, Damian Cox
| Year of publication: |
2013
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|---|---|
| Authors: | Holden, Stephen S. ; Cox, Damian |
| Published in: |
International journal of marketing : IJM ; formerly Der Markt. - Wien : Verl. Österreich, ISSN 2306-7217, ZDB-ID 2715116-5. - Vol. 52.2013, 1, p. 17-26
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| Subject: | Ethics | morality | public health marketing | utilitarianism | autonomy | justice | liberty | Ethik | Gesundheitswesen | Health care system | Utilitarismus | Utilitarianism | Gesundheitsversorgung | Health care | Theorie | Theory | Gerechtigkeit | Justice | Unternehmensethik | Business ethics | Gesundheitsreform | Health care reform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011448592