Public Perceptions of Subliminal Advertising: Why Practitioners Shouldn't Ignore This Issue
| Year of publication: |
1993
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|---|---|
| Authors: | Rogers, Martha ; Smith, Kirk H. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 33.1993, 2, p. 10-18
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