Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Noel M. Murray, Lalita A. Manrai, and Ajay K. Manrai
| Year of publication: |
1993
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|---|---|
| Authors: | Murray, Noel M. |
| Other Persons: | Manrai, Lalita A. (contributor) ; Manrai, Ajay K. (contributor) |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 16.1993, 2, p. 145-170
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| Subject: | Hörfunkwerbung | Radio advertising | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | USA | United States | Werbebeschränkung | Advertising regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001158161