Public relations : a values-driven approach
David W. Guth ; Charles Marsh
| Year of publication: |
2012 ; 5. ed.
|
|---|---|
| Authors: | Guth, David W. ; Marsh, Charles |
| Publisher: |
Boston, Mass. [u.a.] : Allyn & Bacon |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 564 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-205-81180-9 ; 0-205-81180-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008968546