Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice
ed. by Betteke van Ruler ...
| Year of publication: |
2004
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|---|---|
| Other Persons: | Ruler, Betteke van (contributor) |
| Publisher: |
Berlin [u.a.] : Mouton de Gruyter |
| Subject: | Öffentlichkeitsarbeit | Public relations | Europa | Europe | EU-Staaten | EU countries |
| Description of contents: |
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach
Table of Contents [d-nb.info]
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| Extent: | XIII, 502 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references Table of contents; Acknowledgements; Foreword; Overview of public relationsand communication management in Europe; Austria; Belgium; A constructivistic approach to public relations; Bosnia-Herzegovina; Bulgaria; Croatia; Estonia; Finland; The reflective paradigm of public relations; France; Germany; Greece; Hungary; Ireland; The transitional approach to public relations; Italy; Malta; The Netherlands; Norway; Poland; The public sphere as central concept of public relations; Portugal; Russia; Serbia and Montenegro(The Federal Republic of Yugoslavia); Slovakia; Slovenia Civil society and public relationsSpain; Sweden; Switzerland; Turkey; Consensus-oriented public relations (COPR):A concept for planning and evaluationof public relations; United Kingdom; New perspectives of public relations in Europe; Authors Electronic reproduction; Available via World Wide Web |
| ISBN: | 978-3-11-019719-8 ; 978-3-11-017611-7 |
| Classification: | Öffentlichkeit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012672418