Public relations and reputation in small organisations : creating identity and building reputation for success
Marcos Komodromos
| Year of publication: |
2017
|
|---|---|
| Authors: | Komodromos, Marcos |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 19.2017, 5, p. 536-552
|
| Subject: | small organisations | creating identity | building reputation | public relations | reputation management | organisational identity | service industry | Europe | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Reputation | Unternehmenskultur | Corporate culture | Dienstleistungssektor | Service industry | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/GBER.2017.10004430 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011807069