Public relations and the public interest

1. The public interest, public relations and society -- 2. Theoretical scaffolding and critical perspectives -- 3. Locating the public interest in public relations : agency, alliances and pro bono publico -- 4. Communication and media in the public interest -- 5. Culture and public interest : community voices, social inclusion and participation -- 6. Social capital and capacity building : connecting communities in the public interest -- 7. The law, social change and the public interest -- 8. The public interest, ethics and values : from moral philosophy to professional codes -- 9. The public interest and public relations : key intersections and considered directions.