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Global marketing
Green, Mark C., (2020)
Keegan, Warren J., (2017)
Hollensen, Svend, (2020)
Public relations and marketing
Moss, Danny, (2011)
Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector
Moss, Danny, (1996)
Re‐examining the manager’s role in public relations: What management and public relations research teaches us
Moss, Danny, (2002)