Public relations : contemporary issues and techniques
Paul Baines ; John Egan ; Frank Jefkins
| Year of publication: |
2004
|
|---|---|
| Authors: | Baines, Paul ; Egan, John ; Jefkins, Frank William |
| Publisher: |
Amsterdam [u.a.] : Elsevier/Butterworth Heinemann |
| Subject: | Public relations | Management | Öffentlichkeitsarbeit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 431 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: published as Public relations techniques by Frank Jefkins. 1994 |
| ISBN: | 0-7506-5724-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004726566